with a practice turning over $500K-$800K per year, that kind of feels like a needy teenager?

Welcome CEO

My name is Gerda Muller and I know what it’s like to be running a private practice and struggling to embody that true CEO mindset and status. It was around this time that my first practice was going so well that I decided to open up a second location…right as the Global Financial Crisis hit Australia and I was 5 months pregnant with my third child. All these things started to go wrong and I wondered why it was all so hard.

Going through this stage of rapid growth is bound to come with some growing pains. Especially when you never laid the right foundations to begin with. Believe it or not, I was STILL using an Excel spreadsheet to do my books at that point. Crazy, eh?

I spent 6 months training my practice manager to run the practice during my maternity leave, getting all my ducks in a row. And guess what happened? 10 days after my son was born, I got an email from her telling me that she was resigning. I found myself on my bed crying my eyes out that day. I don’t know if it was the hormones of just having had a baby or just genuine disappointment in myself, in this person that resigned, in life or possibly a combination of the two. After I had my little pity party on the bed, I pulled myself together and focused back on taking action. Needless to say, I have first hand experience with having a needy practice.

Do you have these concerns?

  • Your practice looks successful from the outside, but boy is it demanding to manage on a daily basis because you have not been running your practice as a business. You call yourself a business owner, a practice principal, a practice director, may be even a CEO, but are you really being that? You have most probably not been running your practice as a proper busness.
  • You are in the business of change and helping people setting boundaries. But you feel terrible at doing it yourself. You may be so nervous about getting resistance from your team or clients when it comes to putting on your CEO pants and making much needed change in your practice that you opt-out of even trying.
  • As your business takes on more and more staff, you’re finding a major part of your role is to be that of HR manager, not only for your clinician team but also for the administrative team who looks after the growing needs of your clinicians. You may be finding this role exhausting and are wondering if this is really how you want to be spending your time.
  • You may have hit the $500,000-600,000 revenue mark and now feel like no matter what you do you can’t break through it year after year. No matter what you do, it’s always the same result. You think ‘maybe this is it for me.’ You can’t even imagine anything greater than this.
  • To top it all off, you are harshly judging yourself for your failure to be in a better place by now. You so want to have more family time but this business is just not playing ball.

I get it!

The CEO stage can be one of the most confronting of times in your business.

I had so many challenges in my business, but my actual rock bottom came in January 2012. I couldn’t understand why we were fully booked, but I had no money in the bank. It just did not make sense. That’s when I knew I needed help. I found a business coach and remained his client for the next four years. During that time I COMPLETELY turned my practice around. It wasn’t easy, but it was the best thing I could have done.

I know you might feel resistant to change, but if you have a shiny, successful looking practice on the outside that doesn’t feel that way on the inside, then you know something’s not adding up. You deserve a business that gives you freedom, fulfilment and support. Not one that has to struggle to stay afloat.

Here’s how I can help you transition from a CEO to an Impact Entrepreneur

I’ll help you gain the confidence to stand up for yourself, set proper boundaries, stop caring so much about what other people think and believe in your abilities more. You’ll let go of the fear of judgement and know that it is ok to run your practice your way.

We’ll set up the right team that are going to support you, align with your values and work well together, so you can spend less time as an HR manager feeling exhausted keeping everyone happy. We’ll establish boundaries so you’re not being pulled away from your key tasks for the day every 5 seconds.

Now that you have a bit more support in your business, one of the biggest things you want to address is your mindset. You’ve reached this level of success, but you need to address why self-doubt, imposter syndrome, fears, money mindset issues still hold you back.

With your growing business you have growing bills to pay. I’ll help you get control of your numbers so that you look at your bank balance each day and feel secure and relaxed, rather than freaking out that there is no cash in the bank despite your good turn over.


Discover my Trainings for CEOs

Introducing Online Group Programs to your Service Offering

Would you like to get your first ONLINE GROUP PROGRAM launched within the next few weeks…? Receive my 5 Step Process that I personally use to launch Online Programs.

Founders Club

This is a 12 Month Mentoring and Coaching Program that runs from January to December. Get the proverbial keys to my private practice business, as you get access to all my IP and my highest level of support.

30 Days Journaling for the Mindset You’ve Always Wanted

Get ready for 30 transformational days where we will be peeling back the layers and rebuilding a mindset of SUCCESS and ABUNDANCE. Are you ready to step into your SUCCESS MINDSET…?

Cash Flow Forecasting

Booked out but no cash in the bank? I reveal the Exact Cash Flow Forecast Template that I use in my very own group private practice. This is Cash Flow Forecasting for the non-numbers kinda practice owner…as well as for those with numbers as their middle name.

Master Class 3 day Workshop

The MASTER Class builds on the content covered in a Private Practice Success Introductory Level Workshop. Learn the secrets to marketing, how to build your ace team, knowing your numbers, how to build a profitable mindset, dynamic diary management and more!

Personal Branding for Allied Health Professionals

Get complete clarity around exactly WHAT your message to the world is all about, WHO you are meant to serve through your personal brand, HOW to get your message out there, whilst setting yourself up to ultimately MONETISE your personal brand.