Just in case you did not know…

That is me☺

I am your biggest supporter. Why..?

Because I have such respect for any clinician that takes the leap and decides to become a group practice owner as a means of extending their ripple effect of changing lives – because that is what makes us SOUL-ALIGNED Impact Entrepreneurs.

I know you are driven to IMPACT.

And that is exactly what I want for you.

Which is why it frustrates me to no end when I see you act from fear, from scarcity, from ignorance, from peer pressure, from desperation.

Although that can occur across any of the many business functions, I see this particularly when engaging subcontractors for your group private practice.

If you’ve been following me for more than 5 minutes, you would know that I advocate starting your subcontractors on an amount that equals 50% of the billable rate.

Yet so many group practice owners continue to give in and start subcontactors off at 60%, 65%, 70% and some even 80%.

Now. Don’t get me wrong.

It is YOUR practice. You can do WHAT EVER you want.

But THIS is what I know……

In approximately 12 months from taking on your first clinicians, at these high rates, I will get an email or Facebook message from you that goes something like this….

“Gerda, I feel so burnt-out. I’ve been sick for the last 3 weeks and just can’t seem to recover. I’m doing 4 days of clinical work to cover my wage and the practice expenses and then have to spend the rest of the week and weekend doing paperwork and running the business. Whenever the reception is off sick, I am the one that needs to step in or the clinicians complain that they don’t have admin support. Every 3 months a clinician approaches me in supervision for an increase in their % to the extent that I’m dreading supervision. Each fortnightly I have sleepless nights hoping there will be enough money in the practice bank account to pay everyone. I have no time to do the marketing which means that spaces start to occur in the dairy and the clinicians are then knocking on my door stating they don’t have enough clients to earn the money they want. I’m so over it!”

I can’t tell you how many times I’ve read these words. You might think it will never happen to you and I so hope that it does not. But from what I’ve experienced it probably will. And it turns your dream of impacting lives into a bloody nightmare.

Remember, the % is not what your clinician is worth. The % is a reflection of the financial indicators within the practice – which is a business. And when you are starting out as a business, you need to ensure you make money or you can’t growth – it is as simple as that.

Of course, if you just want to do room rental agreements go for it. But know you are limiting yourself and the only person that will be frustrated at the end of the day is YOU. If you feel morally obliged to start your subcontractors at a higher %, again go for it. I’ll await your email next year this time.

Every choice has a consequence. I know that. You know that.

Tough love is sooooo annoying isn’t it.

If you are anything like me, your first reaction to all of this will be to rebel.

To prove me wrong.

But please don’t.

I care too much for you to go down that road.

Choose Impact.

Yours in Private Practice Success,

PS: You are hereby cordially invited to join my wolf-pack, my posse, my community (or whatever other word appeals to you) of Impact Entrepreneurs that is often on the receiving end of my tough love within the NEXT LEVEL Mastermind Group.

This is only the 3rd time I’ve opened the doors to this high-vibing mastermind group so don’t miss out. And best of all you get to try before you buy, as the first month is on me. Check it out here.