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Risks Associated with the Three Main Business Models found in Private Practice:
SOLO PRACTITIONER | CONTRACTING | EMPLOYEES
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Are you a busy professional who is determined to have an IMPACT?
Are you determined to leave a LEGACY of empowerment?
Are you committed to fulfilling your DESTINY?
If yes, then I am so glad you found this page.
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You’re great at what you do and the way you do it and you know that you are here for MORE….
But…. when it comes to marketing yourself, there are some sneaky little things that get in the way. Questions like “What should my message be? Should I promote myself versus my practice?” and that leads to analysis paralysis, right? Hello confusion and overwhelm. Ugh, nobody wants THAT to hang around!
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Introducing…
Personal Branding for Allied Health Professionals: The Fundamentals
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I created this program to help you get complete clarity around exactly WHAT your message to the world is all about, WHO you are meant to serve through your personal brand, HOW to get your message out there, whilst setting yourself up to ultimately MONETISE your personal brand. Which means you get to help more people in better ways whilst building a life of freedom, choice and work-life balance for you and your family.
I’m going to be sharing with you the exact, simple steps I used when I started my personal brand 4 years ago and which has now grown to a $500K plus annual turnover business, consisting of only my Personal Assistance and I.
The best part is that I have done all of this from a place of PASSION and absolute ALIGNMENT which has made this a process that I have enjoyed every minute of, even the challenging bits.
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Who is this for…?
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This is for you IF…
- You’ve heard about Personal Branding and you have been wondering what it is all about and whether you can even do it in our industry.
- You’ve been thinking about running workshops, retreat or other in person events.
- You’ve been thinking about doing some online programs or courses in order to slowly move away from clinical.
- You’ve been thinking about (or maybe even tried unsuccessfully) selling some products (e.g. e-books, tip sheets, handouts, etc) on your website.
- You’ve been thinking about becoming a paid Speaker at conferences, events, or corporate functions.
- You’ve been thinking about moving from 1:1 consulting to 1:many.
- You’ve realised that you won’t be able to do clinical work forever and you want to (you need to) step into a role that pay more for less hours of work whilst building a library of online products and services that can literally sell in your sleep.
In essence, this program will lift the vail on Personal Branding – with special reference to the Allied Health industry – in a simple, clear and structured manner.
It will provide you with the FUNDAMENTALS needed to:
- Decide whether this is for you or not.
- How to even know what your Personal Brand is or could be.
- Establish your Personal Brand.
- Be clear on the what, who, where and how.
It is for both BEGINNERS, as well as more ESTABLISHED Personal Branders, who might want to reconnect or realign with what their true soul-aligned message and authentic purpose is.
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Why Me?
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Hey, I’m Gerda and after using the exact same steps that I will be sharing with you in this program, I have been able to build my Personal Brand to a half a million dollar annual turnover business, working less than I’ve ever worked, as a Group Private Practice Owner, with zero of the headaches usually involved in running a practice.
Yes, you heard me right….
I have been able to successfully move away from 1:1 clinical work and now do a combination of in-person events, speaking and online programs as part of the Gerda Muller Personal Brand.
In addition, I have been able to successfully remove myself from the day to day running of my two group private practices – now run by my Principal Psychologist – and hence I’m fully focussed on building my Personal Brand and learning everything I can about establishing and growing a Personal Brand that adheres to the ethical principles of our highly regulated allied health industry, whilst being soul-aligned and full of integrity.
And this is exactly what I want to help YOU with.
I want you to know, without a shadow of a doubt, how to be clear and confident about what your chosen message and Personal Brand is and then to market it successfully, without having to guess your way through the process.
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What’s Included in the Program?
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MODULE 1 = PURPOSE
During this module, we explore and get clear on the PURPOSE that your Personal Brand is going to have for you and the people you want to serve. We will do this by addressing the following:
- Why have a Personal Brand?
- Achieving Vision Congruency
- Dealing with Mental Blocks holding you back
- Making a clear Decision on who you are as a Personal Brand
- Re-Affirming Behaviours to stay Connected to your Purpose
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MODULE 2 = SOUL-ALIGNED THOUGHT LEADERSHIP
Unless your Thought Leadership is ‘soul-aligned’, you shouldn’t even bother. Soul-aligned Thought Leadership is what will ensure that you are motived, inspired and excited to build your Personal Brand – not because it is just another income source, but because you just CAN’T NOT talk about it, share it, live it. Here we will unpack:
- What does it mean to be a Soul-Aligned Thought Leader?
- Who are YOU as a Thought Leader?
- What will be your LEGACY as a Thought Leader?
- How to deal with the human need for VALIDATION as a Thought Leader?
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MODULE 3 = YOUR PEOPLE
Every Personal Brand requires a set of ears ready and willing to listen to it. This is referred to in many ways…. Audience, Raving Fans, Community, Tribe, etc. I prefer to just call them ‘my people’ because that is what they are too me. They are my people. The people I love to talk to (instead of talking at). The people that love to talk to me. The people that love what I have to say, even if at times I challenge them and push them outside of their comfort zones with my opinions and thoughts.
And just like I have ‘my people’, you need to find ‘your people’ and we are going to do that by looking at the following:
- Who are your people?
- Where will you find your people?
- How are you going to reach them?
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MODULE 4 = CONTENT CREATION
Although you will have explored and expressed your core, soul-aligned personal brand message in the previous modules, you will need to continue to create and share your content with your people. This is part of the Content Creation process, which is an integral part of education marketing through which you provide your people with content of value to them. In order to ensure you have this down-pat, we will cover:
- The 4 Stage Journey of your people
- The Easy Content Creation Formula
- Document VS Create
- Repurposing of Content
- Compiling your first Lead Magnet
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MODULE 5 = MONETISATION
If you are a TRUE Soul-Aligned Thought Leader, you will probably be sharing your message whether you get paid for it or not. Personally, I would love for you to actually GET PAID for doing your purpose work! Isn’t that just THE ultimate job satisfaction – to truly do what you love AND get paid for it?
We will kick-start the monetisation of your Personal Brand by addressing the following:
- How to marry the mindset of Serving with Selling
- The right Strategy for launching your Personal Brand
- Pricing for the novice Personal Brand as a baseline for growth
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MODULE 6 = NON-NEGOTIABLES FOR PERSONAL BRANDING SUCCESS
Here we will cover the principles required to launch and grow a sustainable, long-term Personal Brand positioned for optimal leverage:
- Consistency
- Structure
- Discipline
- Flow
- Integrity
- Ethics
- Mindset
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How will it be delivered?
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This is delivered on a Weekly Basis via Recorded Video session.
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This includes Worksheets or anything else I decide to throw in as we go.
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You will have two opportunities to have all your questions answered LIVE with me during our scheduled Q&A sessions occurring between Module 3 and 4 and after Module 6.
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A Dedicated Closed Facebook Group will offer 24/7 mastermind support from your fellow group members and myself.
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Upon completion of the program, you will have access to an exclusive, password protected, membership site that will house all content. You will have lifetime access to this.
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We officially start on Friday, 5 July 2019. The course will run across 8 weeks.
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Continuing Professional Development Hours
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Outcomes You Can Expect
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At the very least, I will expect you to have achieved the following upon completion of this course:
- You will be clear on WHAT your Personal Branding MESSAGE is
- You will know exactly WHERE to find your AUDIENCE
- You will know HOW to build your FOLLOWING
- You will have cracked open all the MENTAL BLOCKS that have been holding you back
- You will have taken the FIRST STEPS to getting your name out there
- You will have created your very first LEAD MAGNET
- You will have clarity around PRICING your initial service offering
- You will know the secrets to SUSTAINING your Personal Brand
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Your Investment Options
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One-Time Payment
Just $497.00
(including GST)
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Payment Plan
Just $99.50 / week for 6 weeks
(including GST)
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I know that there is so much information out there and that it’s tough to find someone who ‘gets it’ from both the ethical perspective, as well as the legal perspective, along with the getting IT DONE perspective. I invite you to join me for this program that is going to change the way you think about branding and marketing for the better.
Yours in Personal Branding Success,
Questions?
Still not sure if this is for you? Get in touch: support@private-practice-success.com
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